Malu Wilz – HYDRO+ Gel Fluid

Malu Wilz Hydro+ Gel Fluid provides moisture-depleted skin with targeted hydration in an ultra-light texture. The formula absorbs quickly and is ideal as a daily base or under makeup. Squalane helps the skin retain moisture, while the Aquaporin booster strengthens the skin's natural water channels. The fermented Filaggrin booster improves moisture retention and regulation, while the biomimetic NMF complex provides immediate hydration. Skin looks visibly fresher and more balanced.

Benefits: Ultra-light gel texture · Fast-absorbing · Ideal as a makeup base · For moisture-depleted and combination skin · Fragranced

Squalane – a plant-based active ingredient that helps the skin retain moisture for a long time.

Aquaporin booster – strengthens the skin's own water channels for improved moisture transport.

Filaggrin booster (fermented active ingredient) – stimulates filaggrin production and improves moisture binding and regulation.

Biomimetic NMF complex – skin-identical moisturizing factors for immediate skin hydration.

Apply to cleansed skin morning and evening.

MALU WILZ Beauté was founded in 1987 through a collaboration between entrepreneur Helmut Baurecht and the Aachen-based makeup artist Malu Wilz. Baurecht had the vision of an exclusive professional cosmetics line. Malu Wilz brought what no laboratory can provide: decades of practical experience as an internationally active makeup artist, founder of the first Aachen makeup school, camouflage expert who also applies her technique in hospitals for chemotherapy patients – and in 2024 awarded the Prix d'Honneur de la Beauté for her life's work. Today, the brand is part of the ARTDECO Cosmetic Group, produced in Karlsfeld near Munich and represented in over 30 countries, with more than 3,000 institute partners in Germany. The range combines decorative cosmetics and active ingredient-based facial care as a unit – foundation, eyeshadow, mascara, camouflage, and lipsticks on one side, care lines such as Aloe Vera, Hyaluronic Active+, Sensitive Pro, Balance Pro, Regeneration, Premium Aging, Caviar Gold, and Men on the other. All dermatologically tested, Made in Germany, with refillable beauty boxes and a refill system that uses 46% less cardboard and 80% less plastic on the first refill purchase. A brand that knows true beauty needs both: care as a foundation, color as expression.