Malu Wilz – Natural Beauty Day Cream

The Malu Wilz Basic Natural Beauty Day Cream SPF10 combines light tint, moisturising care and daily UV protection in a single care formula. It was developed to give the skin a naturally even and radiant appearance.

Upon application, the encapsulated pigment pearls blend with the skin and adapt individually to the skin tone. This creates a particularly natural look with light coverage, which visually evens out imperfections and enhances the skin's radiance.

The integrated UVA and UVB filters offer basic protection against daily sun exposure and help prevent photo-ageing. At the same time, the care supports the skin barrier and protects against external stressors.

The velvety texture is enriched with Glycerin and Panthenol, which promote the skin's hydration and ensure a supple skin feel. The skin appears smoother, more hydrated and nourished – without feeling heavy.

Perfect for anyone looking for an uncomplicated combination of care, light tint and protection in one product.

Ideal as a light alternative to a traditional foundation, complemented by the Lifting Concealer for targeted corrections.

UVA and UVB Filters (SPF10)
Protect the skin from daily UV rays and help prevent light-induced skin aging.

Panthenol
Has a calming effect and supports regeneration and the skin barrier.

Glycerin
Provides moisture and ensures a smooth, supple skin feeling.

Apply evenly to cleansed skin in the morning.

Avoid the eye area.

Ideal as a combined care and make-up base for everyday use.

MALU WILZ Beauté was founded in 1987 through a collaboration between entrepreneur Helmut Baurecht and the Aachen-based makeup artist Malu Wilz. Baurecht had the vision of an exclusive professional cosmetics line. Malu Wilz brought what no laboratory can provide: decades of practical experience as an internationally active makeup artist, founder of the first Aachen makeup school, camouflage expert who also applies her technique in hospitals for chemotherapy patients – and in 2024 awarded the Prix d'Honneur de la Beauté for her life's work. Today, the brand is part of the ARTDECO Cosmetic Group, produced in Karlsfeld near Munich and represented in over 30 countries, with more than 3,000 institute partners in Germany. The range combines decorative cosmetics and active ingredient-based facial care as a unit – foundation, eyeshadow, mascara, camouflage, and lipsticks on one side, care lines such as Aloe Vera, Hyaluronic Active+, Sensitive Pro, Balance Pro, Regeneration, Premium Aging, Caviar Gold, and Men on the other. All dermatologically tested, Made in Germany, with refillable beauty boxes and a refill system that uses 46% less cardboard and 80% less plastic on the first refill purchase. A brand that knows true beauty needs both: care as a foundation, color as expression.