Dr. Massing Cosmetics

Dr. Massing Cosmetics was founded in 2014 – not by a marketing team, but by a biologist with a specific question: What does an eyelash hair follicle really need, and what can a cosmetic product meaningfully achieve there?

The LongLashes eyelash serum was the first answer to that. It was used for many years by a loyal community of users and was at times one of the most sought-after eyelash serums in the German-speaking region.

In 2025, Dr. Massing decided to discontinue the original LongLashes Classic formula. The reason was a new assessment of an ingredient by the European expert panel SCCS. The decision was made before regulatory changes would have forced it – on their own initiative, not out of necessity.

This is not a retreat. It is the consistent stance of a brand that sets its own standards higher than the minimum.

The Ocean Power eyelash serum is the next step – a new formula that will replace LongLashes Classic in the long term. The LongLashes Sensitive serum remains in the range and offers a proven, hormone-free alternative.

Behind every eyelash serum lies a biological question: What actually happens in the hair follicle – and what can a cosmetic active ingredient meaningfully do there?

Dr. Erik Massing did not treat this question as a marketing promise but as a research task. As a graduate biologist, he develops formulations based on the actual understanding of the eyelash growth cycle – growth phase, transition phase, resting phase – and not on catchy terms.

Cosmetic products cannot medically influence the hair follicle. But they can care for the environment in which eyelashes grow. This is exactly what the formulations of Dr. Massing Cosmetics focus on: compatibility, the specific requirements of the sensitive eye area, and active ingredients whose use can be justified by biological connections – not just trends.