Dr. Grandel

In 1947, Augsburg was a city in reconstruction. Dr. Felix Grandel, a chemist and nutritionist, was not interested in lipsticks or perfume at that time – but in wheat germ.

His research focused on the nutritional active ingredients of these plant substances and the question of what they can do for skin and body. From this basic work, the first products of the brand were created – and a philosophy that still holds today: choose active ingredients not because they sound familiar, but because you understand how they work.

Over the decades, this approach grew into an international cosmetics company with its own laboratories, production facilities, and research centers in Augsburg. The brand recognized the potential of active ingredient ampoules as an independent care format very early on – and established this concept in professional institute cosmetics.

Today, the company is run in the third generation. The Augsburg location remains. The question Dr. Felix Grandel asked in 1947 remains as well.

Behind every DR. GRANDEL formulation is a specific question: Which active ingredient is suitable for this skin need – and in which form does it work best?

This approach originated from the brand's founding story. Those coming from wheat germ research think about active ingredients differently: not as an ingredient on a list, but as a subject of scientific investigation.

A special chapter in this story is the active ingredient ampoules. DR. GRANDEL is among the first cosmetic brands to develop this format for cosmetic use. The principle: An airtight sealed ampoule protects the contents from light and oxidation – allowing an active ingredient concentration that would not be stable in a daily opened cream. The ampoule is not a luxury format. It is a formulation decision.

Today, formulations are created in company-owned laboratories in Augsburg that combine insights from dermatology, cosmetic research, and biochemistry. Active ingredients like hyaluronic acid, vitamins, and antioxidant plant compounds are specifically tailored to particular skin needs – always with a focus on effectiveness and skin compatibility.