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BEAUTY STORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

Here's how BeautyCoins work
Free goodie from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background

Eye Care

Targeted care for the most sensitive skin area on the face

The skin around the eyes is particularly delicate, sensitive, and exposed to high stress daily. Facial expressions, screen work, environmental factors, and lack of sleep leave early traces here. A tailored eye care routine helps the skin retain moisture, maintain firmness, and visibly reduce signs of tiredness. Key factors are suitable textures, gentle application, and products precisely matched to the needs of this sensitive area – from cleansing to care to targeted eye pads.

Understanding the eye area

Why the skin around the eyes needs special care and what matters in ingredients and textures.

Care & protect

Choose eye creams, fluids, and serums correctly and integrate them into your daily routine.

Freshness & Regeneration

Eye pads, masks, and SOS products for tired, stressed moments around the eyes.

Good eye care is not an extra – it is the quiet foundation for a bright, well-groomed look.

Skin Knowledge & Sensitivity

Understanding the eye area

The skin around the eyes is up to four times thinner than the rest of the face and has hardly any sebaceous glands. As a result, it loses moisture faster and reacts more sensitively to external influences. Early dryness wrinkles, feelings of tightness, or shadows often appear here earlier than elsewhere. Additionally, the eye area is heavily stressed by constant movement – blinking, smiling, and concentration leave their marks.

Targeted eye care addresses exactly this: it supports the skin barrier, provides intensive moisture, and helps stabilize the skin structure. Light, well-tolerated formulations are crucial. Brands like Methode Brigitte Kettner, MATIS Paris, Gamarde or Phyt’s develop eye care products specifically for sensitive skin types, often with soothing plant extracts, mineral-rich thermal waters, or biotechnological active ingredients.

The correct application is also important: gentle tapping instead of rubbing and regular integration into the daily care routine – morning and evening.

Care & Prevention

Care and protect

Eye cream is not just eye cream. Depending on skin condition and age, the requirements vary significantly. Fine, moisture-deficient skin benefits from light gels or fluids, while more demanding skin needs richer textures to support skin density. The goal is always to keep the skin supple, protect it from moisture loss, and promote natural regeneration.

Products from MATIS Paris or Comfort Zone combine modern active ingredient research with pleasant textures that absorb quickly and are ideal under makeup. Chiara Ambra focuses on eye care with hyaluronic acid in different molecular sizes to visibly smooth and plump the skin. Natural cosmetic lines like Phyt’s or Gamarde are especially suited for sensitive or reactive eye areas.

Additional protection in the morning, for example through antioxidant ingredients or light care with shielding effects, can help cushion environmental stress. In the evening, the focus is on regeneration and soothing – for a balanced, relaxed eye area.

Intensive Care & Rituals

Freshness and Regeneration

Eye pads and masks are ideal additions to daily eye care – especially for tiredness, puffiness, or dull-looking eyes. They work targeted, intensively, and can be easily integrated into small care rituals. Cooling hydrogel pads, soothing fleece masks, or revitalizing ampoules provide immediate freshness and make the eye area look more relaxed.

Especially after long days, little sleep, or seasonal stress, such products can bring visible recovery. Brands like Comfort Zone or Methode Brigitte Kettner offer professional intensive solutions also known from cabin treatments. For sensitive skin, gentle formulations from natural cosmetics, such as from Gamarde.

Using eye pads once or twice a week – or specifically as an SOS moment – optimally supports the skin. Combined with a coordinated eye cream, this creates an effective yet uncomplicated care routine.

Feuchtigkeit, sanfte Anwendung und konsequente Prävention

Augenpflege – leise Wirkung für die empfindlichste Zone

Targeted additions to your beauty routine for Eye Care

Discover thematically matching collections focused on eye care, tailored to skin needs, textures, and care routines. The following areas help you find your way and meaningfully complement your skincare.

Your Entry into the World of BEAUTYSTORE

Everything you need – at a glance

Whether you're still discovering your skin type, collecting points, or seeking quick answers – you'll find the right starting point here. Personal, uncomplicated, and with the knowledge that will help you progress.