The Swedish Glow

The story of The Swedish Glow begins with a personal search. Founder Elin Hellqvist wanted to find a high-quality collagen supplement that she could integrate into her own beauty routine long-term. However, many products on the market did not convince her – either the formulas were unnecessarily complex or did not meet her standards for quality, purity, and taste.

Instead of compromising, she decided to develop the products herself.

Elin Hellqvist, raised in Sweden and living in the Netherlands for many years, combines Scandinavian values like clarity, naturalness, and quality with a background in psychology and experience in the skin and health industry. In her work, it became increasingly clear to her that skincare does not just start on the surface. A sustainable beauty routine also considers nutrition and nutrient supply.

. From this insight, The Swedish Glow was born – a brand for high-quality liquid beauty supplements with collagenthat can be consciously and easily integrated into everyday life.

The products follow a clear principle: high-quality raw materials, understandable formulas, and a daily ritual that fits the personal beauty routine in the long term. Another focus of the brand is on the different life stages of women, especially during perimenopause and menopause, when the needs of skin and body can change.

Today, The Swedish Glow stands for a modern form of beauty supplementsthat connects skincare from the inside and outside. The products are made in Sweden and reflect the Nordic standards of quality, clarity, and conscious self-care.

“We had searched for pure, high-quality collagen products – and found none. So we simply made them ourselves.”

– Elin Hellqvist, founder of The Swedish Glow

The products from The Swedish Glow are based on a clear principle: few, carefully selected ingredientsthat can complement each other effectively in their function.

Many of the formulations contain hydrolyzed collagen, a broken-down form of collagen protein often used in beauty supplements. Collagen is a structural protein naturally found in the body and plays an important role in connective tissue, skin, hair, and nails .

The recipes are often combined with vitamins and mineralsthat can play an important role in beauty routines – for example, nutrients that contribute to the maintenance of normal skin, hair, or nails.

The approach remains deliberately simple:
no overloaded ingredient lists, but clear formulationsthat can be easily integrated into a daily routine.

Another focus is on the form as a liquid supplement. Liquid formats are easy to take and can more easily become a regular part of the daily routine.

It is important to understand that dietary supplements do not replace a balanced dietbut are intended as a complement to a healthy lifestyle and conscious skincare .

The Swedish Glow thus connects two worlds:
beauty routines and modern dietary supplements, with the goal of supporting holistic care from the inside and outside.