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BEAUTYSTORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

Here's how BeautyCoins work
Free gift from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background

Care for mature skin

Strengthen elasticity, promote regeneration, retain moisture

Mature skin shows what time has done to it – and that is not nothing. But wrinkles, loss of firmness, and changed texture are not damages that need to be repaired. They are processes that can be significantly slowed down with targeted care.

Care for mature skin relies on three pillars: building structure through collagen-stimulating ingredients, regeneration through night care, and consistent protection against factors that accelerate skin aging.

Strengthen elasticity

Collagen and elastin decrease with age. Targeted active ingredients stimulate new production and improve firmness.

Promote regeneration

Mature skin renews itself more slowly. Nighttime is the most important care period – with the right active ingredients.

Intense Moisture

Mature skin becomes drier. Lipid-rich textures maintain suppleness and protect against tightness.

Mature skin tells its story – good care helps it carry this with strength and radiance.

Elasticity & Structure Building

Why mature skin loses firmness – and how skincare counteracts it

Collagen gives the skin structure and firmness. From around the age of 25, the body's own collagen production decreases by about one percent per year. That sounds little – but after two decades the difference is visible: contours appear less defined, wrinkles form, and the skin slightly sags.

Peptide are signaling molecules that tell the skin to produce more collagen – without hormonal intervention. Retinol accelerates cell renewal and stimulates collagen production – the best-documented Anti-Aging mechanism. Vitamin C protects existing collagen from oxidative breakdown while supporting new formation.

Introduce Retinol in the evening – first every other night, then daily. The skin needs time to adjust. Always use sun protection during the day – Retinol makes the skin more sensitive to light.

Night Care & Cell Renewal

Make use of the night – specifically support regeneration

The most important skin repair processes take place at night. Blood circulation is increased, skin temperature rises slightly, and cells renew faster. Mature skin regenerates more slowly than younger skin – but that is exactly why night care is especially important for mature skin.

A concentrated night cream or serum with Retinol, peptides or fruit acids makes optimal use of this time window. Hyaluronic acid and Ceramide in the night cream provide moisture and strengthen the barrier overnight.

Facial massages with the skincare product promote microcirculation and improve the absorption of active ingredients. Five minutes – done regularly – make a visible difference.

Moisture & Comfort

Why mature skin needs more intensive moisture

As you age, the skin produces fewer lipids and natural moisturizing factors. The skin becomes drier, reacts more sensitively to cold and heating air, and feelings of tightness occur more often. Dryness lines appear faster and deeper than in younger skin.

Hyaluronic acid in different molecular sizes provides moisture to all skin layers. Ceramide stabilize the protective function. Facial oils with plant oils like argan, rosehip, or jojoba can seal the skin as the final care step and retain moisture long-term.

For very dry mature skin: switch to richer creams in winter, use additional moisturizing masks once or twice a week. The right balance of moisture and lipids makes the difference between tight and supple skin.

Stimulate collagen, make use of the night, daily sun protection

Care for mature skin – strengthen, regenerate, protect

Targeted additions to your beauty routine for Care for mature skin

As the skin's demands increase, texture, elasticity, and regenerative ability also change. Here you will find care specifically targeted at firmness, skin density, and an even complexion. Whether as a build-up on a good moisture base or in combination with Glow or supplement concepts – this area brings together professional solutions for demanding skin.

Your Entry into the World of BEAUTYSTORE

Everything you need – at a glance

Whether you're still discovering your skin type, collecting points, or seeking quick answers – you'll find the right starting point here. Personal, uncomplicated, and with the knowledge that will help you progress.