Dr. Massing – LONG LASHES eyelash serum
The popular original LONG LASHES eyelash serum by Dr. Massing is back in its unchanged original formula - for visibly longer, fuller and more curled lashes.
Why was the LONG LASHES eyelash serum discontinued in 2025?
Dr. Massing withdrew the original LONG LASHES eyelash serum from the market as a precaution in August 2025. The background was a new scientific assessment of prostaglandin derivatives by the Scientific Committee on Consumer Safety, or SCCS for short, an independent expert committee of the European Commission.
According to Dr. Massing, the available studies at the time were not sufficient in the committee's view to clearly confirm the long-term safety of this group of substances. There was no general EU ban at that time. Nevertheless, Dr. Massing decided to respond early and initially discontinue the previous formula.
At the same time, OCEAN POWER eyelash serum came onto the market with a new formula without synthetic prostaglandin derivatives. However, OCEAN POWER was never intended to be an identical copy of the previous LONG LASHES. It works with a different approach and uses, among other things, Peptide, algae extracts and growth-supporting ingredients.
Why is the original LONG LASHES back now?
After it was discontinued, demand for the original LONG LASHES eyelash serum remained very high. Dr. Massing reports numerous responses from the community and from customers who wanted to decide for themselves which formulation to use.
The manufacturer responded to this: The original LONG LASHES eyelash serum will be added back to the range in 2026 - expressly in its old, unchanged formula.
For us, it is important to present both sides transparently with this comeback. Many people have known LONG LASHES for years and appreciate its clearly noticeable results. At the same time, this original formula still contains a prostaglandin analogue. Anyone choosing it should therefore know how it differs from newer PGA-free eyelash serums.
What is in the original formula?
The LONG LASHES eyelash growth serum combines nourishing ingredients such as Peptide, Biotin, Hyaluronsäure and Niacinamid with Cloprostenolisopropylester, or IPCP for short. This synthetically produced active ingredient belongs to the group of prostaglandin analogues.
Prostaglandine analogues are used in eyelash serums because they can have a stronger influence on the growth cycle of the eyelashes. This is also a key reason why many users perceive the effects of the original LONG LASHES differently from those of purely conditioning or PGA-free eyelash serums.
Important: The LONG LASHES eyelash growth serum does not contain a hormone produced by the body. The active ingredient used is synthetically produced. In everyday language, eyelash serums of this kind are nevertheless often referred to as «eyelash serums with hormones». The more precise term is «eyelash serum with a Prostaglandine analogue».
Good to know
The original LONG LASHES contains IPCP, a Prostaglandine analogue. OCEAN POWER eyelash serum and LONG LASHES Sensitive eyelash serum, on the other hand, do not contain synthetic prostaglandin derivatives. This means that Dr. Massing offers different approaches to achieving results.
Is the comeback permanent?
According to the latest information, the original LONG LASHES is once again part of the Dr. Massing range. At the same time, the manufacturer makes it clear that scientific and regulatory developments relating to prostaglandin derivatives continue to be monitored. Should a ban be introduced in the future, Dr. Massing says the serum would be withdrawn from the market again.
At the same time, Dr. Massing is already working on the next generation of his eyelash growth serum. According to the manufacturer, the successor, which has not yet been given a final name, is in development and testing. The aim is a formula with a modern active ingredient without synthetic Prostaglandine, which should come closer to the performance of the original LONG LASHES.
That is precisely why we see the current comeback more as an interim solution than as a definitive return to the old formula. For long-time LONG LASHES users, the original is therefore available once again. As soon as there is reliable new information, a product name or a launch date for the successor, we will report on it here at BEAUTYSTORE.
LONG LASHES, OCEAN POWER or LONG LASHES Sensitive - what is the difference?
The LONG LASHES eyelash serum in its original formula - now also known as LONG LASHES Classic - is aimed at anyone specifically looking for the well-known, more intensive approach to achieving results. It contains a Prostaglandine analogue.
The OCEAN POWER eyelash serum is the prostaglandin-free alternative with a different mechanism of action. The focus is on caring for and supporting the natural growth cycle with active ingredients such as peptides and algae extracts. As a result, the results may be different and in some cases noticed later than with the original LONG LASHES.
The LONG LASHES Sensitive eyelash serum has a particularly gentle formulation and is intended for sensitive eyes or sensitive skin. Sensitive is also free from synthetic prostaglandin derivatives.
NOTE: Which option is more suitable therefore depends less on a simple «better or worse» distinction than on which approach to effectiveness you consciously want to choose and how sensitive the area around your eyes is.
How to use the LONG LASHES eyelash serum
Application is straightforward, but especially with a concentrated eyelash serum, the following applies: More product does not automatically mean greater effectiveness.
Step 1 – Preparation
Remove make-up residue with an oil-free make-up remover and thoroughly clean the upper lash line. Then allow the skin to dry completely.
Step 2 – Apply sparingly
Pull the applicator out of the bottle and wipe off excess serum on the rim of the bottle around five to six times. Then apply only a very thin line along the upper lash line. One fine stroke per eye is completely sufficient. Do not apply the eyelash serum to the lower eyelid and avoid direct contact with the eye.
Step 3 – Use regularly
The manufacturer recommends using it once a day, preferably in the evening. Once the desired results have been achieved, use can be reduced to two or three applications per week for maintenance.
Our practical tip: Less really is more here. A thin film along the upper lash line is all you need.
When are the first results visible?
Dr. Massing describes the first visible changes after around two weeks. According to the manufacturer, more noticeable results typically appear after around four to six weeks of regular use. How quickly changes become visible can vary from person to person.
Therefore, if you start using the serum again after a longer break, you should not try to achieve results faster by applying more product or using it more frequently. Regular, sparing application is what matters.
Buy LONG LASHES eyelash serum in Switzerland at Beautystore
Dr. Massing - LONG LASHES Eye Cleanser
The LONG LASHES Eye Cleanser by Dr. Massing gently and thoroughly removes even waterproof eye make-up. Oil-free formula, particularly gentle and ideal as a complement to the eyelash serum.
In short
For everyone who has been waiting for the original LONG LASHES eyelash serum, the familiar original is now back. At the same time, development remains exciting: Dr. Massing is already working on the next generation without synthetic prostaglandines. As soon as there is reliable news, we will add it to this article.
Frequently asked questions about the LONG LASHES eyelash serum
Is LONG LASHES Classic the former LONG LASHES eyelash serum?
Yes. Dr. Massing now uses LONG LASHES Classic to refer to the original LONG LASHES eyelash serum in its familiar formula. The additional designation «Classic» primarily serves to distinguish it from the LONG LASHES Sensitive eyelash serum and the OCEAN POWER eyelash serum. Anyone familiar with the former LONG LASHES and looking for exactly this serum will therefore find the original product under «Classic».
Why was the LONG LASHES eyelash serum discontinued?
Dr. Massing initially discontinued the original LONG LASHES in August 2025. The reason was a new scientific assessment of prostaglandin derivatives by the EU expert committee SCCS. Although there was no general ban at that time, the manufacturer decided to switch to prostaglandin-free formulations at an early stage.
Why is the original LONG LASHES back?
According to Dr. Massing, many customers wanted the original formula back and wanted to decide for themselves whether to use a serum with a prostaglandin analogue. That is why the manufacturer brought back the former LONG LASHES in 2026 in its old, unchanged formulation.
Is the formula really unchanged?
Yes. Dr. Massing explicitly describes the returned formula as unchanged. According to the manufacturer, the formulation has been known and proven for years.
Does the LONG LASHES eyelash serum contain Prostaglandine?
The serum contains cloprostenol isopropyl ester, also known as IPCP. This synthetically produced active ingredient belongs to the group of Prostaglandine analogues.
Is LONG LASHES a hormone serum?
The serum does not contain a hormone produced by the body. The active ingredient used is synthetically produced and belongs to the group of Prostaglandine analogues. The commonly used term "hormone serum" is therefore not entirely precise.
What is the difference between LONG LASHES and OCEAN POWER?
The original LONG LASHES contains a Prostaglandine analogue and therefore works in a different way. The OCEAN POWER eyelash serum does not contain synthetic Prostaglandine derivatives and instead relies, among other things, on Peptide and algae extracts to support the natural growth process.
Is the LONG LASHES eyelash serum only back temporarily?
There is currently no fixed end date. Dr. Massing continues to monitor regulatory developments. If the use of the relevant Prostaglandine derivatives is banned in the future, the serum would be withdrawn from the market. At the same time, the manufacturer is already working on a prostaglandin-free successor generation.
Is Dr. Massing working on a successor without Prostaglandine?
Yes. According to Dr. Massing, a new LONG LASHES generation with a modern activator without synthetic Prostaglandine is already in development and undergoing scientific testing. We will report on it as soon as concrete information becomes available.
How is the LONG LASHES eyelash serum used?
Apply once daily sparingly as a thin line to the clean, dry upper lash line. Do not apply to the lower lid and avoid direct eye contact.
When do results appear?
According to the manufacturer, initial visible changes may appear after around two weeks. More noticeable results are often reported after four to six weeks of regular use.
When will the LONG LASHES eyelash serum be available for delivery in Switzerland?
The serum is already available for pre-order at BEAUTYSTORE. It will be shipped once the product has arrived in stock.
How much does the LONG LASHES eyelash serum cost in Switzerland?
The 3 ml size currently costs CHF 68.90 at BEAUTYSTORE.
Who is the LONG LASHES eyelash serum not suitable for?
The manufacturer's instructions should be followed before use. The LONG LASHES eyelash serum should not be used, particularly during pregnancy and breastfeeding or during chemotherapy. For sensitive eyes, a prostaglandin-free alternative such as LONG LASHES Sensitive eyelash serum may be more suitable.
