Skip to content

Cart

Your cart is empty

Continue shopping

Beautystore Newsletter

Sign up for the Beautystore Newsletter - we'll keep you informed about new products, skincare tips, and exclusive offers. You can unsubscribe at any time.

By signing up, you agree to the processing of your data for newsletter delivery. Details can be found in our Privacy Policy. You can unsubscribe at any time.

BEAUTYSTORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

Here's how BeautyCoins work
Free gift from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background

Skin Type – Normal skin

Recognize features and maintain balance in the long term

Normal skin is a state of balance – neither too oily nor too dry, neither too sensitive nor noticeable. It responds calmly to external influences, has an intact barrier, and a balanced moisture level. Here you will learn how to recognize it, what biologically defines this balance – and why it is worth protecting it early.

How to recognize them

Normal skin feels balanced – neither too oily nor too dry. No tightness, minimal shine, a natural complexion.

What sets it apart

The perfect solution for all your requirements.

What she needs

No correction – but preservation. Consistent care protects the balance and prevents early signs of aging.

Having normal skin does not mean you don’t need care – it means doing the right things to maintain balance.

Features & Differentiation

How to recognize normal skin

Normal skin is not a given – it is a state of balance. The skin feels neither tight nor oily, the complexion looks fresh and even, and the pores are barely visible. After cleansing, there is no feeling of tightness, and during the day, at most a slight shine develops in the T-zone.

The key point: Normal skin reacts calmly. Cold, heat, slight dietary changes, or occasionally forgetting skincare do not throw it off balance. It has a well-functioning protective barrier and a balanced moisture level.

Distinction from combination skin: In combination skin, the T-zone is noticeably oilier than the cheeks and temples. Normal skin is more even – without clear zone separation. Distinction from dehydrated skin: Normal skin can also temporarily dehydrate – due to air conditioning, heating, or insufficient drinking. This is a temporary condition, not a skin type. Normal skin recovers from dehydration faster than other skin types because its barrier is more intact.

Skin Biology

What biologically characterizes normal skin

All prices incl. VAT and excl. shipping costs.
Basic principle

How to care for normal skin

Data-driven solutions and services throughout the entire real estate lifecycle.
What characterizes normal skin and why prevention is the most important step

Normal skin – a balance that deserves attention

Normal skin is no guarantee for always problem-free skin – it is a starting condition that can be maintained with the right care and gradually lost through neglected care. Those who understand what characterizes normal skin also know what protects it: intact barrier, balanced moisture level, calm reaction to external influences.

The most important thing for normal skin is therefore not correction, but prevention. Daily sun protection protects the collagen that is still present. Gentle cleansing and balanced moisturizing maintain the balance. Three steps – not thirty.

Normal skin forgives a lot and responds gratefully to a consistent, simplified routine. Those who start early preserve the balance significantly longer than someone who only reacts when it has become unbalanced.

What the right active ingredients, textures, and routines for normal skin are, you can find on the care topic page for normal skin – there it goes from recognition to concrete action. Normal skin is the best starting point – those who protect it early have the greatest long-term advantage.

Care Guide & Beauty Knowledge

Step-by-step skincare routines for every skin type

Learn more about the optimal skincare routines and products for your skin type and needs. Better understanding of problems and clear solutions for your skin concerns.

Sensitive Skin

Reacts quickly with redness, burning, or itching – needs soothing, low-irritant care.

Care for sensitive skin

Dry skin

Feels tight, rough or flaky – needs intensive moisture and a strengthened skin barrier.

Care for dry skin

Normal skin

Looks balanced, fine-pored and well-moisturized – needs maintaining care that preserves moisture and protects the skin barrier.

Care for normal skin

Combination Skin

Shiny in the T-zone, rather dry on the cheeks – needs balancing care that clarifies without drying out.

Care for combination skin

Oily Skin

Prone to shine, clogged pores, and blemishes – requires sebum-regulating, pore-refining care.

Care for oily skin

Mature Skin

Appears less firm, shows lines and loss of elasticity – requires smoothing, firming care for more suppleness.

Care for mature skin

Helpful information on skin needs, product selection, and benefits at Beautystore

Well supported in your selection

How can we help?
Shop now
Get to know the Beautystore
Order now
BeautyCoins Loyalty Program
Shop now