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BEAUTYSTORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

Here's how BeautyCoins work
Free gift from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background

Skin types, skincare knowledge & skin needs

Your Skin in Transition

Targeted treatment for skin concerns

Skin changes. Stress, seasons, hormones, or environmental factors can cause skin to behave differently than usual – even if the skin type itself hasn't changed. This is where skin needs come into play: they describe the skin's current condition and show what it currently requires. Lack of moisture, redness, a dull complexion, or first signs of aging are not permanent characteristics, but signals – and they can be addressed specifically with the right care.

What's special about this is its flexibility. Skin needs are not fixed and can shift from season to season or life stage to life stage. Understanding them allows you to adapt your routine without reinventing everything. A serum with the right active ingredient, used at the right time, often makes the biggest difference.

This section guides you through the most common skin needs – from hydration and barrier protection to blemishes and pigmentation spots, all the way to loss of elasticity and glow. This way, you can specifically find what your skin currently needs.

Effectively Treating Skin Problems
Care that really fits

Care according to skin type

Every skin is different – and that's the starting point for every care decision you make. What is essential for dry skin can be counterproductive for oily skin. What calms sensitive skin sometimes overwhelms normal skin. Skin type-specific care is not a fad, but the logical consequence of skin having individual characteristics – in sebum production, barrier function, moisture retention, and responsiveness to external influences.

Those who care for their skin according to their skin type give their skin exactly what it needs – no more, no less. Rich textures can strengthen dry skin long-term, while they can upset the balance of oily skin. Light, regulating formulations relieve oily skin without drying it out. And for mature skin, skin type-specific care means specifically using structure-preserving active ingredients before changes become visible.

The six classic skin types – normal skin, dry skin, combination skin, oily skin, sensitive skin, and mature skin – form the framework. What you choose within this framework determines how effective your routine truly is. This section helps you find the right start.

Skincare Routine by Skin Type
The basis for everything else

Understanding Skin Types

Before a skincare routine can truly work, an honest assessment is needed: What is my skin type – and what does that mean for my skin? Skin type is not a diagnosis, but a description. It results from genetic predisposition, manifests in the way the skin produces sebum and retains moisture – and it generally remains stable over long periods, even if external factors can temporarily influence it.

Dry skin has different fundamental needs than oily skin. Combination skin presents different demands than sensitive skin. And mature skin requires a routine that takes its altered structure into account. These differences are not an obstacle – they are the key to skincare that actually works, rather than just promising results.
Here, you'll learn how to reliably classify your skin type and understand what it structurally requires from you. This lays the foundation for all further skincare decisions.

Know your skin type
Guideline & Beauty Knowledge

Do you know your skin type?

Every skin type has its own characteristics, biological causes, and needs. Here you will find all six skin types – with direct access to the identification page, the care topic page, and the suitable product selection.

Sensitive Skin

Reacts quickly with redness, burning, or itching – requires soothing, low-irritant care.

Knowledge: Characteristics of sensitive skin

Guide: How to care for sensitive skin

Products: Care for sensitive skin

Dry skin

Tightens quickly, feels rough or flaky – needs intense moisture and a strengthened skin barrier.

Knowledge: Characteristics of dry skin

Guide: How to care for dry skin

Products: Care for dry skin

Normal skin

Feels tight, rough or flaky – needs intense moisture and a strengthened skin barrier.

Knowledge: Characteristics of normal skin

Guide: How to care for normal skin

Products: Care for normal skin

Combination Skin

Shiny in the T-zone, rather dry on the cheeks – needs balancing care that clarifies without drying out.

Knowledge: Characteristics of combination skin

Guide: How to care for combination skin

Products: Care for combination skin

Oily Skin

Prone to shine, clogged pores, and blemishes – requires sebum-regulating, pore-refining care.

Learn: Characteristics of Oily Skin

Guide: How to Care for Oily Skin

Products: Care for Oily Skin

Mature Skin

Appears less firm, shows lines and loss of elasticity – requires smoothing, firming care for more suppleness.

Knowledge: Characteristics of mature skin

Guide: How to care for mature skin

Products: Care for mature skin

Skincare doesn't start with a product – but with understanding your skin

Helpful information on skin needs, product selection, and benefits at Beautystore

Well supported in your selection

Discover in-depth topics, carefully curated skincare worlds, and helpful insights about professional skincare. Our collections are organized by skin needs, care focuses, and brand expertise to help you find the right products precisely. Additionally, you’ll gain insights into our selection criteria, learn more about our brands, and benefit from extra services like our BeautyPoints loyalty program. This way, your product choice becomes clear, understandable, and tailored to your individual skin needs – from the first orientation to the right skincare decision.

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