How we process your data
Last updated: March 30, 2026
BEAUTYSTORE GmbH operates this shop and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the "Services"). BEAUTYSTORE is based on Shopify, which enables us to provide you with the services. This privacy policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the services, or otherwise communicate with us.
If there is a conflict between our general terms and conditions and this privacy policy, this privacy policy shall prevail regarding the collection, processing, and sharing of your personal data.
Please read this privacy policy carefully. By using or accessing any of the services, you confirm that you have read this privacy policy and agree to the collection, use, and sharing of your data as described herein.
The legal basis for processing your personal data is the Swiss Data Protection Act (DSG) in its revised version of September 1, 2023. If you are located in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) also applies.
What personal data do we collect or process?
When we use the term "personal data," we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information collected anonymously or anonymized in such a way that identification or association with you is not possible.
Depending on how you interact with the services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:
- Contact data including name, postal address, billing address, delivery address, phone number, and email address.
- Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
- Account information including username, password, security questions, configurations, and settings.
- Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
- Communication with us including the information you provide when communicating with us, for example when you send a request to customer support.
- Device information including information about your device, browser or network connection, IP address, and other unique identifiers.
- Usage information including information about your interaction with the services, including how and when you interact with or browse the services.
Sources of personal data
We may collect personal data from the following sources:
- Directly from you – we collect data, among other things, when you create an account, access or use the services, communicate with us, or otherwise provide us with your personal data.
- Automatically through the services – we collect data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
- From our service providers – we collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
- From our partners and other third-party providers.
How do we use your personal data?
Depending on how you interact with us or which services you use, we may use personal data for the following purposes:
- Provision, customization, and improvement of services. We use your personal data to provide you with the services. This includes, among other things, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience for you by recommending products based on your purchases.
- Marketing and advertising. We use your personal data for marketing and advertising purposes, for example, to send marketing and promotional messages via email, SMS, or mail and to display online advertising for products or services, including based on items you have previously purchased or added to your cart.
- Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, and detect possible fraudulent, illegal, unsafe, or malicious activities. When you register an account, you are responsible for protecting your account login details. We strongly recommend not sharing your username, password, or other access credentials with others.
- Communication with you. We use your personal data to provide customer support, respond promptly to your inquiries, and maintain our business relationship.
- Legal reasons. We use your personal data to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, and to investigate or enforce potential violations of our terms or policies.
How do we share personal data?
Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include:
- Shopify and other providers who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
- Business and marketing partners who provide marketing services for you and display advertising. Our marketing partners use your data according to their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you for targeted advertising.
- Third parties when you request us to do so or give your consent, for example to deliver products to you, or when you use social media widgets or login integrations.
- Our affiliated companies or otherwise within our corporate group.
- In connection with a business transaction such as a merger or insolvency, to comply with legal obligations, to enforce applicable service terms or policies, and to protect the services, our rights, and the rights of our users.
Relationship with Shopify
The services are hosted by Shopify, which collects and processes personal data about your access to and use of the services to provide and improve them. Data you submit to the services is shared with Shopify and third parties who may be located in countries other than your country of residence.
To protect, expand, and improve our business, we also use certain advanced Shopify features that include data from your interactions with our shop, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights.
For more information on how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy at https://privacy.shopify.com/deYou can exercise your rights regarding data processed by Shopify at https://privacy.shopify.com/de.
Third-Party Websites and Links
The services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found there.
Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users without restrictions on their use by us or third parties. Including such links does not mean we endorse the content of these platforms or their owners or operators, unless explicitly stated in the services.
Children's Data
The services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in their country. If you are a parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below to request the deletion of this data. At the time this privacy policy comes into effect, we are not aware of sharing or selling personal data of persons under 16 years of age.
Security and retention of your data
Please note that no security measures are perfect or impenetrable, so we cannot guarantee complete security. Also, information you send to us may be exposed to risks during transmission. We recommend not using insecure channels when sending sensitive or confidential information.
How long we keep your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights and options
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in some cases, we may lawfully decline your request.
- Right to access/information. You may have the right to request access to the personal data we have stored about you.
- Right to erasure. You may have the right to request that we delete the personal data we have stored about you.
- Right to rectification. You may have the right to request that we correct inaccurate personal data about you.
- Right to data portability. You may have the right to receive a copy of the personal data we have stored about you and to request that we transfer it to a third party under certain circumstances.
- Management of communication preferences. You can object to receiving promotional emails at any time by using the unsubscribe option in our emails. If you choose to do so, we may still send you non-promotional emails, for example about your account or orders.
If you are located in the European Economic Area or the United Kingdom, you also have the following rights:
- Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
- Withdrawal of Consent. If we rely on your consent to process your personal data, you have the right to withdraw that consent. Withdrawal does not affect the lawfulness of processing before the withdrawal.
You can exercise these rights by contacting us using the contact details below. More information about how Shopify uses your personal data and your rights can be found at https://privacy.shopify.com/de.
Exercising these rights will not result in any disadvantages for you. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. We will respond to your request promptly within the scope of applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details below. You have the right to file a complaint with the relevant data protection authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC), reachable at https://www.edoeb.admin.chFor the European Economic Area, the competent national data protection authority of your country of residence is responsible.
International Transfers
Please note that we may transfer, store, and process your personal data outside the country in which you reside.
If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements, unless the data transfer is to a country that demonstrably provides an adequate level of protection.
Changes to this Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised privacy policy on this website, update the "Last Updated" date accordingly, and provide any legally required notice.
Contact
If you have any questions about our data protection practices or this privacy policy, or if you wish to exercise any of your rights, please contact us:
- Phone: +41 44 545 59 10
- Email: info@beautystore.ch
- Mail: BEAUTYSTORE GmbH, Bachstrasse 1A, 8633 Wolfhausen ZH
In accordance with applicable data protection laws, we are the data controller for your personal data.
