New Year, New Shop - Beautystore unveils its fresh look
What drove us – and what it means for you from now on
Spring 2026 brings more than just new products to BEAUTYSTORE. It brings a completely new shop, a new structure, and a new way we want to help you find the right skincare. This post is our personal welcome – from Urs and Karin, directly to you.
The honest reason why we had to change something
Our old shop served us well for a long time – and it did its job. But it was too slow. And it couldn't give you what we envisioned from the start: genuine knowledge about the products you buy.
You added a cream to your cart – but did you know the philosophy behind it? What drives the brand? Why exactly this product is right for your skin type? Often not. And that wasn't your fault – it was ours.
We know our brands. We've met their founders, visited their labs, understood their formulations. But all this knowledge got lost somewhere between slow loading times and missing brand pages. We wanted to change that.
What we built – and why it benefits you
The new BEAUTYSTORE is not a facelift. It's a fresh start – with a clear idea: You should always know what you're buying, why it suits you, and who is behind it.
A shop that is finally fast. The new shop loads quickly, works smoothly on all devices, and makes shopping as straightforward as it should be. You can now find items in the assortment sorted by categories and body regions.
Genuine Brand Worlds. Each brand now has its own page – with its history, philosophy, and the knowledge we've gathered over years of collaboration. Who are PHYT'S and why have they relied on essential oils for 50 years? What makes [ comfort zone ] special in Parma? What's behind the salon expertise of MATIS Paris? You'll find all that with us now.
Skincare topics that truly help. Skincare is not one-size-fits-all. Our skincare topic pages explain what's behind terms like after-sun, anti-aging, or perimenopause care – with active ingredient explanations in the Ingredients Glossary, routine recommendations, and honest assessments. No marketing fluff.
Skin Type Guide. Don't know which skincare suits you? Our new guide leads you step-by-step to the right routine – without overwhelming you.
What hasn't changed
Much is new. But the most important things remain. We are still Urs and Karin – two people with genuine conviction, who only carry brands they know, have tested, and trust. Our advice is personal, honest, and aims to offer you the product you truly need. That's why the samples you receive free with every order also remain. BEAUTYSTORE has always been a curated shop – and it remains so. Just better.
A look behind the scenes
A new shop sounds like a technical project. But anyone who has ever done it knows: It is above all a journey of decisions. What structure truly makes sense? How do you explain a brand in a few sentences without doing it an injustice? How do you build trust on a screen?
There were moments of doubt and nights with long to-do lists. And there were moments when we realized: Yes, this is exactly how it should be.
«We didn't just rebuild a shop. We considered what you really need when you buy skincare online – and then we implemented exactly that.» –– Urs & Karin, BEAUTYSTORE
What comes next
The new shop is just the beginning. In the coming weeks, new brands, new guides, and new skincare topics will be added – always with the same goal: that you know what you're buying, and that it truly suits you.
Look around. Discover the brand worlds. Read the skincare topics. Find your skin type. And if you have any questions – we're here.
→ Discover the new BEAUTYSTORE now
→ To the Novelties 2026
→ To the Brand World
→ About Us – find out who Urs & Karin are
→ FAQ – Answers to the Most Frequent Questions
