BIUTICS

BEAUTYSTORE has been carrying the best skincare brands in the world for years – from PHYT'S to [comfort zone] to MATIS Paris. Those who work daily with these products, who advise customers and observe skincare routines, eventually know exactly: What works. What annoys. And what is simply missing.

BIUTICS is the answer to this third category. Not born from trend research, but from practice. Which hairbrush survives daily styling without losing bristles? Which perfume atomizer really works in hand luggage? What does a makeup brush collection need to be suitable for both beginners and advanced users?

Every BIUTICS product answers one of these questions – and the range keeps growing, always following the same principle: What else is missing?

The BIUTICS range is small and intentional. Every product was created from the same fundamental question: What do you really need, and what should it really be able to do? Launched in 2023 as its own brand by BEAUTYSTORE, the range today includes a handful of everyday companions – from hairbrushes to makeup brushes to refillable perfume atomizers. Plus, a thermal mug that has nothing to do with skincare but belongs in every morning routine.

What all products have in common: They solve a specific problem without exaggeration – and are produced with climate awareness. New products will follow, always based on the same principle.