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BEAUTY STORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

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Free goodie from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background

INSTALASH

Brand
Specialized eyelash care without compromise

Eyelashes that are strengthened – with active ingredients that truly care for them

INSTALASH is not an all-round beauty brand. The brand is completely specialized in one area: eyelashes and eyebrows. This focus is no coincidence – it is the foundation on which every product is developed.

The range includes the LashBOOST serum for daily care and strengthening of eyelashes, the LiftBOOST conditioner for aftercare following lifting and lamination, the LashBOOST mascara with an integrated active ingredient complex, as well as complementary products like the LASH & FACE cleansing foam. All products follow the same principle: effective ingredients in proven amounts, without Bimatoprost, without hormones, without Prostaglandine.

History
Founded with a clear attitude

Eyelash care reimagined – from Poland, for the global market

INSTALASH was founded as a specialized cosmetics company in Poland – a country with a strong tradition in the professional beauty industry. The brand emerged from the observation that the eyelash care market was dominated by a single substance: Bimatoprost, a synthetic active ingredient with significant side effects and a growing list of countries where it is restricted or banned.

From the start, INSTALASH chose a different path: instead of short-term effects through hormonally active substances, the brand relies on natural active ingredient complexes that sustainably care for and strengthen hair follicles. The motto "Healthy Glow!" is not a marketing promise but an attitude.

LASHBOOST Wimpernserum 5 ml - Augenpflege von Instalash bei Beautystore Schweiz
Science
WIDELASH®, Baicapil, plant-based keratin – proven active ingredients

Not to decorate, but to strengthen and care

What sets INSTALASH apart from many eyelash care products starts with the selection of active ingredients – and ends with the dosage. The brand relies exclusively on ingredients whose effectiveness is clinically proven and uses them in the amounts for which the studies were actually conducted. No cosmetic minimal quantities just to enhance the ingredient list.

The patented active complex WIDELASH® combines Biotinylate-GHK with Panthenol and nourishes the hair follicles directly at the eyelash base. Baicapil, also a protected formula, supports the strength and density of the eyelashes. Plant-based keratin from corn, wheat, and peas supplies the hair structure with amino acids. Hyaluronic acid in high and low molecular weight moisturizes both the surface and the deeper layers. Collagen strengthens the hair structure and reduces brittleness. L-Arginine promotes blood circulation in the follicles.

The result is not a quick appearance – but an eyelash structure that visibly changes in the long term.

Philosophy
Healthy Glow! – Beauty and health belong together

Eyelashes strengthened through care belong to you. Not the substance that stimulates them.

The history of our brand, starting from the discovery of raw materials to the first finished products, as well as an insight into our founder and her unique story.
Responsibility
No Bimatoprost, no prostaglandin derivatives – tested, not promised.

Effective without what others rely on

LASHBOOST Wimpernserum - Augenpflege von Instalash bei Beautystore Schweiz
▸Consultation

The right INSTALASH product for your concern

The product lines of INSTALASH

INSTALASH

INSTALASH is a Polish specialist brand for eyelash and eyebrow care – developed and produced in Poland with a clear stance: maximum effect, safe ingredients, no compromise between the two. Targeted formulations for visible results on lashes and brows – without prostaglandins, without unnecessary risks.

Popular
LIFTBOOST Wimpern-Conditioner 5 ml - Augenpflege von Instalash bei Beautystore Schweiz
Beliebt
LASHBOOST Wimpernserum 5 ml - Augenpflege von Instalash bei Beautystore Schweiz
Eyelashes strengthened through care – because the hair root gets what it needs.

Specialized eyelash care – without compromise from INSTALASH

Discover all products from INSTALASH
No Bimatoprost · Clinically proven active ingredients · Made in Poland · Healthy Glow!

INSTALASH specializes in what most eyelash products only promise: visible strengthening and care through targeted hair follicle nourishment. The patented WIDELASH® complex, Baicapil, and plant-based keratin work directly at the lash base – in clinically proven amounts, not just as decoration on the ingredient list. All products are free from Bimatoprost and prostaglandin derivatives, suitable for sensitive eyes, and made in Poland.

Eyelashes strengthened through care change more than just your gaze – they change how you look in the mirror.

Questions & Answers

Frequently asked questions about the brand

Use the FAQ to get answers to the most common questions

What is WIDELASH® and how does it work?
With the combination of digital printing and laser cutting, we can produce even the smallest runs of self-adhesive labels quickly, inexpensively and in high quality. Printing plates and expensive tools are not necessary.
What is Baicapil and why does INSTALASH rely on it?
What are the payment options?
Can I use the LashBOOST Mascara as the sole eyelash care product?
Answer 7
Get to know & discover

Featured Products from INSTALASH

Popular
LIFTBOOST Wimpern-Conditioner 5 ml - Augenpflege von Instalash bei Beautystore Schweiz
Beliebt
LASHBOOST Wimpernserum 5 ml - Augenpflege von Instalash bei Beautystore Schweiz