Malu Wilz – HYDRO+ Glow Effect Serum

The Hydro+ Glow Effect Serum by Malu Wilz instantly and deeply moisturizes dry and dehydrated skin. The lightweight, fragrance-free texture is suitable for sensitive skin and is applied morning and evening before your skincare routine. The biomimetic NMF complex made from natural moisturizing factors specifically binds water in the stratum corneum, while the Aquaporin booster strengthens the skin's natural water channels. The fermented Filaggrin booster permanently improves moisture retention - skin appears visibly smoother and more radiant. The serum optimally prepares the skin for subsequent skincare products.

Benefits: Lightweight serum texture · Fragrance-free · For dry and dehydrated skin · Ideal before daytime or nighttime skincare

Biomimetic NMF Complex (amino acids, Sodium PCA, saccharide isomerate) – binds water directly in the stratum corneum for instant and long-lasting hydration.

Aquaporin Booster – strengthens the skin's own water channels for improved moisture transport in the skin.

Filaggrin Booster (fermented active ingredient) – stimulates filaggrin production and permanently strengthens the skin's moisture binding and regulation.

Apply to cleansed skin morning and evening, before day cream or night cream.

MALU WILZ Beauté was founded in 1987 through a collaboration between entrepreneur Helmut Baurecht and the Aachen-based makeup artist Malu Wilz. Baurecht had the vision of an exclusive professional cosmetics line. Malu Wilz brought what no laboratory can provide: decades of practical experience as an internationally active makeup artist, founder of the first Aachen makeup school, camouflage expert who also applies her technique in hospitals for chemotherapy patients – and in 2024 awarded the Prix d'Honneur de la Beauté for her life's work. Today, the brand is part of the ARTDECO Cosmetic Group, produced in Karlsfeld near Munich and represented in over 30 countries, with more than 3,000 institute partners in Germany. The range combines decorative cosmetics and active ingredient-based facial care as a unit – foundation, eyeshadow, mascara, camouflage, and lipsticks on one side, care lines such as Aloe Vera, Hyaluronic Active+, Sensitive Pro, Balance Pro, Regeneration, Premium Aging, Caviar Gold, and Men on the other. All dermatologically tested, Made in Germany, with refillable beauty boxes and a refill system that uses 46% less cardboard and 80% less plastic on the first refill purchase. A brand that knows true beauty needs both: care as a foundation, color as expression.