PHYT'S was founded in 1972 by Rosanne Verlé and her husband Jean-Paul Llopart, a naturopath – with a radical conviction for the time: cosmetics should be 100% natural in origin, without synthetic preservatives, organic certified, and effective. What began back then under the name "Phytal" is now produced in the middle of the vineyards of Caillac in the southern French department of Lot – in the same place, with the same principles.
The heart of PHYT'S lies in organic certified essential oils in precise dosages – the active ingredient approach the brand has cultivated for over 50 years. At PHYT'S, you will find a complete routine for every skin type: from hydration to Anti-Aging and purity to sensitivity, body care, and sun protection – all Cosmébio certified, all vegan, nothing synthetic.
What started in 1972 as a counterpoint to conventional cosmetics is today one of the best-known natural cosmetic brands in Europe – and has never changed its stance.