Skip to content

Cart

Your cart is empty

Continue shopping

Beautystore Newsletter

Sign up for the Beautystore Newsletter - we'll keep you informed about new products, skincare tips, and exclusive offers. You can unsubscribe at any time.

By signing up, you agree to the processing of your data for newsletter delivery. Details can be found in our Privacy Policy. You can unsubscribe at any time.

BEAUTYSTORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

Here's how BeautyCoins work
Free gift from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background

Makeup

Prepare the skin, apply precisely, remove thoroughly – use makeup correctly

Make-up sits better, lasts longer, and looks more natural when the skin underneath is well prepared. What many underestimate: removing it in the evening is just as important as applying it in the morning. Make-up residues left on the skin overnight block regeneration, strain the barrier, and can promote impurities – no matter how high-quality the product is.

At the same time, make-up is not the opposite of skincare. Used correctly, it combines both: sun protection as the first layer protects the skin under the make-up. Nourishing foundations and BB creams care for the skin while covering it. And cleansing products in the evening prepare the skin for night regeneration.

Here you will learn how to optimally prepare your skin, which products suit which skin type and occasion, why sun protection under make-up is not optional – and why proper removal in the evening is the most important skincare step of the day.

Prepare skin

Make-up applies better on well-cared-for skin. Moisturizing and sun protection as a base ensure an even, long-lasting finish.

Choosing the right makeup

Nourishing foundations, BB creams, and camouflage – makeup that cares for your skin instead of burdening it.

Thoroughly remove

Completely removing make-up is the most important step in the evening – for skin that can regenerate overnight.

Good makeup starts with good care – and ends with thorough cleansing.

Preparation & sun protection under makeup

The right base – prepare and protect the skin

Make-up on unprepared skin lasts less long, looks uneven, and emphasizes dry areas or fine lines instead of concealing them. A short preparation makes the difference: Moisture gives the skin the smoothness on which foundation and powder adhere evenly and look more natural.

A light moisturizer or a hydrating serum should be fully absorbed as the first layer, then continue. Sunscreen belongs before make-up: Many foundations and BB creams do contain SPF, but in practice, make-up is not applied in the amount needed for the stated protection factor. A separate sunscreen underneath reliably closes this gap.

Products like the day creams from RoseKin with integrated sunscreen or Malu Wilz foundations with SPF combine care and protection practically in one step. For intense sun days or sensitive skin, a separate sunscreen as the first layer is still recommended – safety comes before comfort.

Primer goes after sunscreen and before foundation: It extends the wear of make-up and can simultaneously visually refine pores, even out the complexion, or smooth dry spots – depending on the formulation and skin needs.

Nourishing Foundations, BB Creams & Camouflage

Make-up that nourishes the skin instead of burdening it

Not every makeup is the same – the difference lies in the formula. Classic decorative products provide coverage. Caring formulations do both at the same time: they even out the complexion and supply the skin with active ingredients. BB Creams combine moisture, light coverage, and often sun protection in one product – the simplest solution for everyday use.

The Malu Wilz line offers a wide range for different coverage needs: from natural-looking foundations to powder foundations to high-coverage camouflage creams for redness, pigmentation spots, or couperose. Camouflage products are especially suitable for sensitive or reactive skin – they provide reliable coverage without irritating or weighing down the skin.

Powders and powder foundations are particularly suitable for oily or combination skin: they mattify, stabilize makeup throughout the day, and extend its wear without adding extra moisture. For dry skin, creamy formulations are the better choice – they do not emphasize dry lines.

Mascara, brow, and eyeliner products complete the look and require special care when removing in the evening. The eye area is sensitive to rubbing – thorough but gentle removal protects lashes and the delicate skin around the eyes.

Cleansing & Removal

Completely remove makeup – why it’s so important in the evening

Make-up that stays on the skin overnight blocks regeneration. Pores get clogged, the barrier is stressed, and impurities form more easily. This is especially true for foundation, powder, and waterproof mascara – they adhere more strongly and require more than water and a regular cleansing gel to be completely removed.

Micellar cleanser gently bind make-up particles without rubbing – ideal for sensitive skin and as the first step around the eye area. Cleansing oils and Cleansing milk gently dissolve even waterproof make-up and sunscreen without drying out the skin. For complete make-up including sunscreen, double cleansing is recommended: first oil or milk, then a mild gel.

Treat the eye area separately: let cotton pads soaked with gentle eye make-up remover rest briefly on closed eyes instead of wiping immediately – this dissolves mascara and eyeliner and reduces mechanical stress on the delicate lashes.

After complete cleansing, continue the care routine immediately: serums and creams absorb much better on clean, slightly damp skin. Make-up removal and night care are two sides of the same coin – those who do both consistently will quickly notice the difference in skin appearance and quality.

The three steps for makeup that does not burden the skin

Make-up summarized – prepare, apply, remove

Targeted additions to your beauty routine for Makeup

Your Entry into the World of BEAUTYSTORE

Everything you need – at a glance

Whether you're still discovering your skin type, collecting points, or seeking quick answers – you'll find the right starting point here. Personal, uncomplicated, and with the knowledge that will help you progress.