BEAUTYSTORE Analytics

BEAUTYSTORE Analytics is an internal analytics and market intelligence tool of BEAUTYSTORE GmbH

The application helps our team consolidate and analyse data from our own company, shop, marketing and search sources. The aim is to better understand developments and connections and make informed decisions about our product range, marketing, search engine optimisation and online shop.

For this purpose, BEAUTYSTORE Analytics processes data from, in particular:

• Shopify, for example relating to products, orders, sales and inventory,
• Google Analytics, to analyse the use of our online shop,
• Google Search Console, to evaluate our organic visibility and search queries,
• Google Ads, to analyse our own advertising campaigns and their performance,
• Google Keyword Planner via Google Ads, to examine search demand, search terms, seasonal developments and market potential for products and beauty topics,
• Microsoft Bing Webmaster Tools, to analyse our organic visibility and search performance on Bing.

BEAUTYSTORE Analytics is used exclusively for internal business purposes. We use the application, among other things, to analyse sales and product developments, assess the impact of our marketing activities, identify regional and linguistic differences, and better understand market, search and demand trends.

For example, search terms and demand in different regions and languages may be examined and compared with our product, sales, marketing and visibility data. This helps us, among other things, identify which products or topics are in demand, where there is potential for optimisation, or which market segments could be relevant to our product range.

Through the connected analytics and search services, the application processes in particular aggregated or anonymised usage, search, marketing and performance data. This data is not sold or shared with third parties for their own advertising purposes.

The application itself is not available to customers as a public service. Access to BEAUTYSTORE Analytics is reserved exclusively for authorised individuals within BEAUTYSTORE.

For more information about how we process and protect data, please see our Privacy Policy.

Contact
BEAUTYSTORE GmbH
Bachstrasse 1A
8633 Wolfhausen ZH
info@beautystore.ch