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BEAUTYSTORE NEWS TICKER
Care that pays off
BeautyCoins Store Credit

With our BeautyCoins loyalty program, you receive valuable store credit with your order and secure exclusive benefits that you can redeem on your next purchase.

Here's how BeautyCoins work
Free gift from MBK - Lift Line
Mini Skin Splash Fluid

For every order of CHF 160 or more, we will include a free Skin Splash Fluid (50ml) from Methode Brigitte Kettner.
Valid from April 6, 2026, while supplies last.

Discover more about Skin Splash Fluid
New Year - New Shop
We have rebuilt the Beautystore shop

Beautystore presents itself in a new design – clearer structure, faster and even easier to navigate by skin needs. Discover professional skincare, lash serums, and supplements now even more clearly arranged.

Read more about the background
Curated Premium Skincare Switzerland

Your Cosmetics Online Shop for Sophisticated Skincare

What does your skin need now?

Every skin has individual needs - from intensive moisture and soothing care for sensitive skin to targeted anti-aging support for more firmness. Discover professional skincare, tailored to your skin type, skin condition and life stage from 30 onwards.

Whether dry skin, redness, first lines or pigment spots - here you will find curated premium products from institute cosmetics that specifically support and strengthen your skin in the long term.

Eyelash serum

Discover intensive care for nourished and noticeably longer and stronger lashes.

Eyelash Serums

Active ingredient cosmetics

Active ingredient care from professional cosmetic brands such as MBK, MATIS Paris or Dr. Grandel

Face Care

Organic Cosmetics

Certified organic professional cosmetics for face & body by PHYT'S, Comfort Zone and Gamarde

Organic Cosmetics

Anti-Aging

Facial care against signs of skin aging – Institute cosmetics for skin aged 35+

Anti-Aging

Sun Protection

Targeted care for everyday use or beach holidays - for protection before & after sun exposure.

Sun Protection

Pigmentation spots

Balancing anti-pigmentation care for an even skin tone.

Anti-Pigmentation

Sensitive skin

Targeted care for sensitive skin - because sometimes less & the right things are simply more.

Care for sensitive skin

Beauty from within

Collagen, Vitamins & Minerals Supplements for Skin & Hair - specially for women aged 35 and over.

Food supplement
Malu Wilz Teint – Mineral Powder Foundation - Make-up von Malu Wilz bei Beautystore Schweiz

Complexion & Foundation

Make-up Foundation, Concealer or Powder and Bronzer with SPF - radiant complexion for every day

Complexion & Makeup

Me-time

Pure Self-Love - 20 Minutes for Visible Effects - Masks as a Skincare Boost or Ritual.

Me-Time Moments

Shop the latest arrivals and seasonal trends

Longer, fuller lashes - visibly nourished

Find your lash serum now
Professional facial care for demanding skin aged 30 and up

Skincare that works long-term

Discover Face Care

Discover professional facial care and high-quality facial cleansing from institute cosmetics – carefully selected for different skin types and skin needs. From gentle cleansing to intensely moisturizing serums, regenerating creams, and targeted anti-aging care, at Beautystore you will find curated premium products, just like those you know from a beauty salon.

Our facial care supports a clear, balanced, and visibly well-groomed complexion – tailored to your individual beauty routine from age 30 and developed for lasting results instead of short-term effects.

Specifically strengthen the sensitive eye area

Discover eye care

The eye area is one of the most sensitive areas of the facial skin. The delicate skin around the eyes reacts particularly quickly to moisture loss, facial expressions, screen work and environmental influences. The first dry lines, loss of elasticity or tired-looking eyes often appear here earlier than on the rest of the face.

Targeted eye care with high-quality eye creams, eye serums and lash serums helps the skin to retain moisture, strengthen the skin barrier and make the eye area look visibly fresher and smoother. Light textures, well-tolerated active ingredients and products specially developed for this sensitive zone are crucial.

Discover professional eye care from institute cosmetics – tailored to demanding skin from 30 onwards.

Brand Worlds at Beautystore

Discover the brand world
Selected premium cosmetics in Switzerland

Which brand suits your skin

When you buy a cream, you rarely buy just a cream. You buy the conviction behind it – the philosophy of a founder, the expertise of a laboratory, the answer to a question your skin has been asking for a while. At BEAUTYSTORE, you'll find brands from professional institute cosmetics that offer exactly that: their own attitude, their own approach – and a reason why they are in our range and others are not. Discover the brand worlds and find out which one suits your skin and your skincare needs.

Your entry into the right care

Discover Care Topics

Choose the body region or care topic you wish to specifically support and discover tailored products for your face, body, lashes, or beauty supplements. Whether it's professional facial care, effective lash serums, or high-quality dietary supplements for inner beauty – at Beautystore, you'll find curated premium care organized clearly by needs. This way, you can quickly find precisely the products that match your skin, your requirements, and your individual beauty routine.

Mindful Online Shopping

Why Beautystore?

At Beautystore, you'll find curated premium skincare and selected lash serums from professional institute cosmetics – carefully put together for demanding skin and visible results. Our online shop in Switzerland stands for quality, effectiveness, and a personal selection instead of a mass offering.

Curated Premium Brands

Quality that works

We consciously select each brand and line. Our focus is on high-quality professional cosmetics, effective ingredients, and well-thought-out formulations for skin care, eye care, and lash serums. Instead of quantity, we offer a hand-picked selection for customers who value tested quality and sustainable care results. Find out more in our Brand World.

Free Samples

Discover new skincare

With every order, you'll receive selected free samples of current premium brands. This way, you can calmly test new skincare products or eyelash serums and specifically expand your personal routine. You can find more information about this in our FAQ.

Shipping from Switzerland

Fast to you - reliably delivered

We ship directly from Switzerland and usually deliver within 1–2 business days. For orders over CHF 80.–, shipping within Switzerland and to Liechtenstein is free of charge. Transparent, fast, and secure.

BeautyCoins

Care that pays off

With our BeautyCoins CashBack program, you collect valuable points with every order and secure exclusive benefits for your next purchase. Because high-quality skin and lash care should bring joy long-term.

Knowledge

&

Active ingredients

Hyaluronic Acid & Skin Barrier
Preserve moisture and strengthen the skin long-term

Hyaluron & Skin Barrier

Hyaluronic acid is one of the most important active ingredients in modern facial care when it comes to intense hydration and a strengthened skin barrier. As a natural component of the skin, hyaluronic acid can bind large amounts of water, helping to alleviate dryness, feelings of tightness, and fine lines.

Especially for dry, sensitive, or mature skin, the combination of hyaluronic acid and barrier-strengthening ingredients plays a central role. An intact skin barrier protects against moisture loss, environmental influences, and irritations. High-quality serums and creams with hyaluronic acid support the skin in maintaining its balance and becoming more resilient in the long term.

Regular moisturizing care is therefore not only a matter of comfort but also an important foundation for a balanced and visibly well-cared-for complexion.

Retinol & Eye Area
Targeted anti-aging care for a smoother eye area

Retinol & Eye Area

Retinol is a proven active ingredient in anti-aging skincare and is increasingly used for the delicate eye area – but in specially adapted, well-tolerated formulations. Retinol can support cell renewal, reduce fine lines, and visibly refine skin texture.

Since the skin around the eyes is particularly thin and sensitive, the correct dosage and a gentle texture are crucial. Eye creams and eye serums with retinol are often combined with soothing and moisturizing ingredients to protect the skin barrier and prevent irritation.

When used correctly, retinol can help the eye area appear fresher, smoother, and more even – an important building block of modern anti-aging eye care from the age of 30.

Collagen & Firmness
Targeted support for structure and elasticity

Collagen & Firmness

Collagen is an essential structural protein in the skin and is largely responsible for its firmness, elasticity, and resilience. As we age, the body's natural collagen production decreases, making the skin appear less firm and leading to visible loss of contour.

Skincare products with collagen-supporting active ingredients, peptides, or firming formulations aim to stabilize skin structure and improve firmness. In combination with a well-thought-out skincare routine, serums and creams can help the skin appear smoother and more defined.

Targeted collagen care is particularly suitable for mature or demanding skin that has lost its resilience and desires more firmness – without compromising on naturalness.

Peptides in Eyelash Serums
How Modern Active Ingredients Support Natural Eyelash Growth

Peptides in eyelash serums

Peptides in eyelash serums are considered key active ingredients when it comes to longer, thicker, and stronger eyelashes. They can support natural eyelash growth by stimulating the hair follicle and improving the resilience of the delicate eyelash hairs. At the same time, nourishing ingredients help to reduce hair breakage and strengthen the eyelash structure.

A high-quality eyelash serum combines peptides with moisturizing components to promote both the growth and care of the eyelashes. With regular use, eyelashes can appear fuller, more defined, and visibly nourished – especially for fine or brittle lashes.

For discerning users, the quality of the formulation is crucial: well-tolerated ingredients, precise application, and consistent use are the foundation for visible results.

Care that pays off

BeautyCoins

With our BeautyCoins, you automatically collect valuable cash-back store credit with every order. Whether it's premium skincare, lash serums, or seasonal new arrivals: every purchase brings you closer to your next benefits.

Redeem your BeautyCoins directly at checkout for future orders and benefit from exclusive advantages and promotions. Because high-quality care should bring long-term joy.

BeautyCoins
Personalized advice & quick answers

Do you have questions about skincare, lash serums, or your individual beauty routine? In our FAQs, you'll find answers to common questions about ordering, shipping, and products.

FAQ – Open Questions & Answers
Our Responsibility – More Than Just Fast Shipping

Environmentally friendly packaging

Conscious use of resources

For us, beauty and responsibility go hand in hand. That's why we rely on environmentally friendly packaging solutions for shipping, such as biodegradable packaging chips and carefully selected materials.

This way, we reliably protect your premium skincare and lash serums – and at the same time reduce our ecological footprint. Every order is carefully packaged to ensure it arrives safely and environmental resources are conserved.